![]() ![]() These are just a few of the small business owners among countless others in the US who are building communities and creating economic opportunities on TikTok. Another example is Jessie Whittington, who founded Country Lather Soap Works and turned to TikTok’s #SoapTok community, which has been invaluable for her life and small business. ![]() His TikTok presence has given Toddlers CAN Read a reach that Russell hasn’t been able to achieve anywhere else. TikTok has evolved into the preferred platform for nearly 5 million businesses seeking expansion and success, including countless small businesses.įor example, Spencer Russell, CEO and founder, quit his 9-5 to start a platform of online courses that helps parents and caregivers teach their little ones to read. This milestone would not have been possible without the hard work and unwavering commitment of almost 7,000 TikTok employees in the US, as well as our incredible community in the country and around the world. We're honored to be a home for our immensely diverse community in the United States, made up of nearly half the country's population, including book lovers, foodies, families, emerging artists and so much more.
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